Why You Cannot Ignore Email Marketing

Why You Cannot Ignore Email Marketing

      When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got...
Why Content Marketing Is the Best Long-Term Marketing Strategy

Why Content Marketing Is the Best Long-Term Marketing Strategy

Most older marketing and advertising strategies have been based on short-term gains. For example, a direct mail piece might convert a handful of recipients, but once it’s sent out, most of the batch gets thrown away and the design is scrapped in favor of next...
How to Create Magnetic Marketing Content

How to Create Magnetic Marketing Content

How would you like to be able to create content so desirable that people can’t help but take you up on your incredible offer? It’s every marketer’s dream – to hit on something that’s both entertaining but also refreshingly honest. Although very few of us can claim to...
How to Create an Effective Content Marketing Strategy

How to Create an Effective Content Marketing Strategy

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing...
How to Create your Online Lead Generation Funnel

How to Create your Online Lead Generation Funnel

A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from that group who’ve become paying customers. In between are a...
Quick Ways to Increase Your Website’s Conversion Rate

Quick Ways to Increase Your Website’s Conversion Rate

Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a...