Why You Cannot Ignore Email Marketing

Why You Cannot Ignore Email Marketing

      When the Internet was new to consumers, everyone loved email. One of the best parts of logging onto AOL was the knowledge that after minutes of agonizing squeals, you’d be treated to that wonderful phrase, “You’ve Got...
How to Create an Effective Content Marketing Strategy

How to Create an Effective Content Marketing Strategy

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing...
How to Create your Online Lead Generation Funnel

How to Create your Online Lead Generation Funnel

A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from that group who’ve become paying customers. In between are a...
Quick Ways to Increase Your Website’s Conversion Rate

Quick Ways to Increase Your Website’s Conversion Rate

Getting traffic to your website is great, but if that traffic doesn’t convert, it’s almost useless. This article will outline 39 proven strategies for getting your visitors to take action, whether that’s filling out a form, handing over their email address or making a...
How to Market Yourself as a Thought Leader

How to Market Yourself as a Thought Leader

Entrepreneurs are the new rock stars; the founders of startups are becoming just about as visible as the companies they create. In a culture that is obsessed with social media, reality TV, and crowdfunding, it makes sense that the public wants to connect with new...
Conducting Online Market Research: Tips and Tools

Conducting Online Market Research: Tips and Tools

Your may already be conducting online market research for your business—but you may not know it. Some of the easiest to use and most common tools are located right at your fingertips. Web searches, online questionnaires, customer feedback forms—they all help you...