Why Content Marketing Is the Best Long-Term Marketing Strategy

Why Content Marketing Is the Best Long-Term Marketing Strategy

Most older marketing and advertising strategies have been based on short-term gains. For example, a direct mail piece might convert a handful of recipients, but once it’s sent out, most of the batch gets thrown away and the design is scrapped in favor of next...
How to Create Magnetic Marketing Content

How to Create Magnetic Marketing Content

How would you like to be able to create content so desirable that people can’t help but take you up on your incredible offer? It’s every marketer’s dream – to hit on something that’s both entertaining but also refreshingly honest. Although very few of us can claim to...
How to Create an Effective Content Marketing Strategy

How to Create an Effective Content Marketing Strategy

Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing...
3 Steps to Getting Started with Content Marketing

3 Steps to Getting Started with Content Marketing

So, you’ve heard a lot about the value of content and how important it is to your marketing efforts, right? From “Content is King” to the fact that more and more marketers say it is the most important element of success, content is definitely front and center when it...